Men New & Featured REEF Apparel

The Houston Shirt wraps you in the softness of double-brushed flannel, perfect for brisk days

A fleece layer with the polish of a shirt, the Karter Shirt Jacket delivers everyday comfort with elevated utility. Soft, stretchy, and built for movement, it’s your go-to for effortless layering with purpose.

Designed for warm days and easy movement, the Eugene Shirt blends laid-back style with lightweight performance. Made from an air-cooled, perforated woven fabric with moisture-wicking properties, it keeps you cool and comfortable when the temperature rises. An enzyme wash gives it a soft, broken-in feel, while the allover print adds a relaxed, coastal vibe.Finished with a classic silhouette, branded buttons, and a clean chest pocket, this shirt is polished enough for casual nights out and relaxed enough for beachside days. Lightweight, breathable, and effortlessly Reef—the Eugene Shirt is your go-to for warm-weather style with comfort built in.

The Houston Shirt wraps you in the softness of double-brushed flannel, perfect for brisk days

The Felton Shirt stands out with its jacquard woven texture, perfect for casual elegance

Add a touch of warmth to your fall outfit with the Dyson Flannel, perfect for layering

Designed for warm days and effortless movement, the Hartman` Woven Shirt blends polished style with lightweight performance. Made from a micro air-cooled woven fabric with built-in moisture wicking, it keeps you cool and comfortable when the heat is on. The printed pattern adds a laid-back coastal feel, while the classic silhouette keeps it versatile enough for any occasion.Finished with branded buttons, a clean chest pocket, and subtle Reef details, this shirt moves easily from beachside afternoons to casual nights out. Breathable, comfortable, and unmistakably Reef—the Hartman Shirt delivers easy style with performance built in.

Designed for long days in the sun, the Dune Performance Shirt delivers lightweight comfort with built-in protection. Made from a soft stretch cationic jersey, it offers breathable, moisture-wicking performance that moves easily with you. UPF 50 sun protection helps shield you during active days, while the smooth, comfortable hand keeps it easy to wear from morning to night.Finished with a subtle printed pattern and clean Reef branding at the chest and back neck, this long sleeve performance shirt blends function and style effortlessly. Comfortable, protective, and ready for whatever the day brings—the Dune Performance Shirt is made for life under the sun.

Add a touch of warmth to your fall outfit with the Dyson Flannel, perfect for layering

The Reverb Short is a jack-of-all-trades performance short, designed to handle whatever your day has in store. Part athletic short and casual everyday short—it’s 100% ready to tackle the trails behind your house, followed by post-hike beers without an outfit change. Spontaneous and up for anything, these do-it-all shorts are an absolute game changer.

Tanner Boardshort, reporting for duty. This vibrant floral short is made for performance. The Tanner is your lightweight go-to short, made with a stretch slub fabric blend. A fixed waist and flat drawcord stays secure on the waves. Purposefully designed without pockets to reduce drag in the water. Paired with a classic dolphin hem, Tanner has the makings to be your new favorite short in the water.

Built for life in and out of the water, the Rushmore Hybrid Short delivers versatile performance with everyday comfort. Designed in a lightweight textured stretch ripstop fabric, it offers durability, quick-drying comfort, and easy movement whether you’re exploring on land or heading for the water. The elastic waistband with drawcord provides a secure, comfortable fit, while the clean silhouette keeps it polished enough for all-day wear.Finished with functional details like secure zipper pockets, a hidden back pocket, and subtle Reef branding, these hybrid shorts are made to handle whatever the day brings. Comfortable, functional, and effortlessly Reef—the Rushmore Short is ready for adventure wherever it finds you.

The Carrick Stretch Woven Pants are designed for daily commutes, weekend excursions, and everyday comfort. Made from durable twill, they feature a 2-way stretch weave and 6 pocket styling. They offer 40+ UPF and have a stain-resistant, water-shedding finish.

Engineered to be the best of both worlds, the Palmera Boardshort combines elements from both our Dawn Patrol Boardshort and Palmera Trunk. The full-circumference drawcord delivers a secure, locked-in feel for ultimate confidence, and with a clean-finished outseam and no inseam, there’s no chafing to worry about—so you can stay focused on the next set rolling in. We built the whole thing out of our fan-favorite Palmera fabric, which boasts uninhibited freedom of movement, the classic comfort of cotton, quick-dry performance, and the comfort of 4-way stretch. And we finished it off with a secure zippered pocket at the back right: perfect for cant-lose cards, your room key, and cash for the beach bar. 

Built for all-day comfort with a clean, modern look, the Destro Fixed Waist Walk Short is an easy go-to for warm-weather days. Made from a soft stretch micro slub woven with added cotton, it delivers lightweight comfort with just the right amount of stretch to move with you. The fixed waist and classic walk short silhouette keep things polished enough for everyday wear, while still feeling relaxed and laid-back.Designed with functional pockets and subtle Reef branding, these shorts are ready for everything from beachside afternoons to casual nights out. Comfortable, versatile, and effortlessly Reef—the Destro Walk Short is made to go wherever summer takes you.

The Carrick Stretch Woven Pants are designed for daily commutes, weekend excursions, and everyday comfort. Made from durable twill, they feature a 2-way stretch weave and 6 pocket styling. They offer 40+ UPF and have a stain-resistant, water-shedding finish.

The polo that keeps you going all day: the Wesland. UPF 40 protection and comfort stretch jersey will take you through all 18 holes. Our livly prints give you that extra shot of dopamine. Whether your calendar is booked for happy hour, tee time, or a family gathering, this polo has you covered.

Whether it's a beach day, family gathering, or tropical getaway, the Kaden button up has the needed spice to kickstart your outing. This bright and easy print is sure to get you a few compliments. The Kaden camp collar silhouette lets you relax in style.

Upgrade your shirt game with the Harold camp silhouette. This woven shirt features a yarn-dyed jacquarded fabric that elevates your closet. The subtlety gives space for intrigue and quiet charm.

The Blackball Hat blends classic surf vibes with modern golf aesthetics. Its semi-structured 5-panel design, laser-cut perforations, and foam backing keep it breathable and lightweight.