Men New & Featured REEF Apparel

Made from textured, yarn-dyed knit terry, the Novak pulls double duty. It offers functional comfort and easy style. Garment-washed for an extra dose of softness, the Novak is great for days at the beach, nights out, or post-surf relaxation.

The Collins is a classic short-sleeve button-up in an elevated cotton viscose. Treated with an enzyme wash and finished with a clean collar and left chest pocket, this is everyday comfort with style.

Upgrade your shirt game with the Harold camp silhouette. This woven shirt features a yarn-dyed jacquarded fabric that elevates your closet. The subtlety gives space for intrigue and quiet charm.

Timeless and easy to wear, the Eades Hat delivers classic style with dependable comfort. Designed with a structured six-panel build and a high-crown profile, it offers a confident fit that holds its shape wear after wear. The semi-curved bill keeps the look versatile, while mesh back panels provide breathable airflow for all-day comfort. Finished with an embroidered Reef logo patch and an adjustable snapback closure, this hat pairs effortlessly with any laid-back look. Durable, breathable, and unmistakably Reef—the Eades Hat is a go-to staple for sunny days and everyday adventures.

With over 3,600 five-star reviews (and counting) this fan favorite is what we’re best known for. The Bamboo Lightweight Hoodie is an ultra-lightweight layer built for long days on the water—equipped with a crossover hood and thumbholes for ultimate all-day sun coverage. Incredibly breathable and naturally odor-resistant, it offers a UPF 20+ rating so you can handle hours of hot and humid conditions when you’re out there fishing the flats. Pair it with our Breeze Pant for unrivaled comfort and all-over sun protection.

Face tube, buff, neck gaiter, face mask—whatever you call ‘em, you’ve just found the perfect one. We took the classic tubular formula and leveled it up with our cult-favorite Bamboo Lightweight fabric to deliver wildly soft, UPF 20+ protection for your face and neck that you'll want to wear all day. Naturally antimicrobial and odor-resistant, this highly breathable, moisture-wicking Bamboo Lightweight Sun Mask runs circles around the competition. No shade in sight? Pull one over your head and seal out the sun. Pesky bugs? Same deal. Sharing an alpine ridge with gale-force gusts? Take the edge off the wind—and secure your hat—in one fell swoop.